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Saturday, April 17, 2010

Fetching platinum eggs for BCCI

Is it Indian Paise / Profit League (IPL T20)?........

When it comes to the Indian Premier League (IPL), the field stands divided. On one side are bar owners who really love it and on the other side are people who say there are too many things wrong with the IPL. The rest just watch. The biggest thing wrong, they say, is that it promotes greed; it’s cricket selling out. It’s made the gentleman’s game a pimp’s paradise. With the IPL, Lalit Modi has perfected the system of everyone getting a piece of the cake. Everyone’s happy. The people, because there is always something to watch. The government, because it is bringing in the money and keeping the population distracted. Brands, because there’s a chance to blow their trumpet every few seconds. Not an in..ch has been spared to generate revenue. The jerseys look like graffitis of greed; the trousers with a logo on each leg are no different. Helmets, caps, grounds, sightscreens, stumps, umpires, boundary ropes, dugouts, and the giant screen, there are logos everywhere. The ads are played not just between overs, but between deliveries. Every segment is sold. There is DLF Maximum. Karbon Kamal Catches. Citi Moment of Success. Whoever is jobless is welcome. Including businessmen’s wives who were so far content with being interior designers. Little wonder Saif and Kareena are trying for a team. IPL has given everyone an occupation, some through its indirect employment scheme, where Mandira Bedi has cashed in with her regular column in a newspaper. The list of beneficiaries extends all the way to the studios. Say hello to the experts —- Sidhu, Saba Karim, Ramiz Raja, Ranjit Fernando, to name a few. People like Saba Karim have hardly played for the Indian team and are experts passing profound remarks about strategy. If Saba Karim can be an expert, Rakhi Sawant can be a nun. The anchors are no different either. Nobody really remembered Gaurav Kapoor, ex-Channel [V] till he came back in a suit, but yet unshaven. Not to mention Angad Bedi who after failing to spin like his dad, failing to do a cookery show, continues the emotional atyachar, this time not at Hungama but Set Max. IPL is for failures and socialites, what Bollywood songs are for extras. It’s a gathering of the ‘have-beens’ and ‘never-could’ve-beens.’ Lalit Modi is not a merchant of greed but of gracious opportunity. He believes in giving. He has given a lease of life and lust for so many across the nation.
Long live the IPL!
References:



1. wikipedia


2. www.indianpremierleague.com


3. www.thehindubusinessline.com


4. www.dnaindia.com


5. personal insights


Thanks for patient readership.
Raghu / Sandy

Financial Leverages of IPL T20

Financial Leverages of the each Franchise Team


REVENUE SOURCES:                                                MAIN EXPENSES:

1. Broadcasting Rights (Franchise : IPL, 80:20)             1. Franchise fee to IPL

2. Sponsorship (Franchise : IPL, 60:40)                        2. Player acquisition costs

3. Team Sponsorship                                                    3. Stadium hire charges (Rs 50 lac per match)

4. Gate Receipts                                                           4. Marketing / Promotion Costs

5. In-stadia Advertising                                                5. Administration, Traveling & Stay

1. Broadcasting Rights: On 15 January 2008 it was announced that a consortium consisting of India's Sony Entertainment Television network and Singapore-based World Sport Group secured the global broadcasting rights of the Indian Premier League. Sony Entertainment Television renewed contract with BCCI with Sony Entertainment Television paying Rs. 8700 crores (87 billion) for 10 years. In first three years 20% of these proceeds would go to IPL/BCCI, 8% as prize money and 72% would be distributed to the franchisees. In later years, BCCI gets 30%, franchisees 70% and in subsequent years, BCCI gets 40%, franchisees 60%. Sony-WSG then re-sold parts of the broadcasting rights worldwide to other companies such as Sky Network TV of New Zealand, StarHub of Singapore, Super Sport of Central Africa, PCCW of Hong Kong, Arab Digital Distribution in Middle East nations, GEO Super of Pakistan, DirecTV of US, ATN of Canada, ITV of UK etc.

2. Sponsorships: India's biggest property developer DLF Group paid US$50 million to be the title sponsor of the tournament for 5 years from 2008 to 2013. Other five-year sponsorship agreements include a deal with motorcycle maker Hero Honda worth $22.5-million, one with PepsiCo worth $12.5-million, and a deal with beer and airline conglomerate Kingfisher at $26.5-million. The IPL signed up Kingfisher Airlines as the official umpire partner for the series in a Rs. 106 crore (approximately £15 million) deal. This deal sees the Kingfisher Airlines brand on all umpires' uniforms and also on the giant screens during third umpire decisions. Franchise team sponsorhip – for instance, Nokia is the team sponsor for Kolkata Knight Riders while Aircel sponsors Chennai Super Kings. This revenue will remain wholly with the franchisees. Some teams such as Mumbai Indians have multiple sponsors in MasterCard, Bajaj Allianz and Royal Challenge, all of which are endorsed on team jerseys.

3. Official IPL Mobile applications: DCI Mobile Studios (A division of Dot Com Infoway Limited), in conjunction with Sigma Ventures of Singapore, have jointly acquired the rights to be the exclusive Mobile Application partner and rights holder for the Indian Premier League cricket matches worldwide for the next 8 years (including the 2017 season). Recently, they have released the IPL T20 Mobile applications for iPhone, Nokia Smartphones and Blackberry devices.

4. Official Website: The IPL negotiated a contract with the Canadian company Live Current Media Inc. to run and operate its portals and the minimum guarantee has been negotiated at US $50 million over the next 10 years. The official website of the tournament is www.iplt20.com.

5. The Player Auction: The total spending cap for a franchisee in the first player auction was US $5m. Players under the age of 22 are to be remunerated with a minimum annual salary of US $20,000 while for others it is US $50,000.The batting all-rounder from Trinidad, Kieron Pollard has become the costliest player in the IPL history, as he was reportedly bought by Mumbai Indians for $2.75 million. However, Pollard will get only $750,000 (Rs. 3.41 crore) as per the IPL rules. The remaining money will go to the IPL. Nita Ambani successfully bought him after a tie-breaker secret bidding. The franchisee has to pay players who are available even if they are on the bench.

6. Franchise Fees: For instance, the Mumbai Indians franchise, which is the most valuable one in the IPL at $111.9 million, will have to pay $11.19 million every year to IPL.

Happy reading!!!!!
Raghu / Sandy

About IPL

Dear Sport spirits,
Introducing IPL for you.
Globalization has had a major impact on the mind of VP-BCCI & Commissioner IPL Mr Lalit Modi. Foreseeing a cut-throat competition in the supply (unending) of talents in cricket sport, his IQ clicked an idea for maximum utilization of the same globally. Hence ‘IPL’ been structured as a special purpose vehicle of the parent BCCI – purpose to generate whopping profits for the board on a regular basis. It is an excellent use of sharing rights & privilege of forming franchise teams under a League (Indian Premier League), inspired by football’s English Premier League and the National Basketball League of the US. The IPL works on a franchise-system based on the American style of hiring players and transfers. The IPL is a professional T20 cricket league created and promoted by the BCCI and headquartered at Mumbai. It presently includes 08 teams (franchises) consisting of 16 players each from different countries. The winning bidders for the eight franchises were announced on 24 January 2008. While the total base price for auction was US $400 million, the auction fetched US $723.59 million. The UK-based brand consultancy, Brand Finance, has valued the IPL at $4.13 billion (Rs.18000crores) in 2010. It was valued at U$2.01 billion in 2009 by the same consultancy. According to global sports salaries review, IPL is the second highest paid league, based on first-team salaries on a pro-rata basis, second only to the NBA league. It is calculated that the average salary of IPL over a year is 2.5 million pounds. The entire concept of IPL is based on the assumption that the public will take a fancy to supporting league teams, as opposed to national teams, and come out in large numbers to watch their favorite stars play, whatever their nationality.

IPL Teams:

1) Bangalore Royal Challengers: The Bangalore team was bought by Vijay Mallya’s UB Group for $111.6 million to own the team for 10 years. ‘Icon player’ Rahul Dravid is the captain of Bangalore Royal Challengers. Team India’s bowling coach, Venkatesh Prasad is the coach of the team.

2) Kings XI Punjab: The Mohali team was bought by Bollywood diva Preity Zinta, her industrialist beau Ness Wadia, along with renowned industrialists Karan Paul and Mohit Burman for $76 million for a period of 10 years. ‘Icon player’ Yuvraj Singh is the captain of Kings XI Punjab. Australia’s Tom Moddy is the coach of the team.

3) Chennai Super Kings: The Chennai team was bought by India Cements for $91 million to own the team for 10 years. Team India ODI and T20 skipper Mahendra Singh Dhoni is the captain of Chennai Super Kings. Former South Africa cricket team captain Kepler Wessels is the coach of the team.

4) Kolkata Knight Riders: The Kolkata team is owned by Bollywood actor Shah Rukh Khan, actress Juhi Chawla and her husband Jay Mehta for $75.09 million for a 10-year period. ‘Icon player’ Sourav Ganguly is the captain of Kolkata Knight Riders. Australia’s John Buchanan is the coach of the team.

5) Deccan Chargers: The Hyderabad team was bought by Deccan Chronicle, a media house, for $107 million for a 10-year period. Team India’s Test player VVS Laxman is the captain of Deccan Chargers. India’s fielding coach, Robin Singh is the coach of the team.

6) Mumbai Indians: The Mumbai team is owned by Mukesh Ambani’s Reliance Industries Limited for $111.9 million for a period of 10 years. ‘Icon player’ Sachin Tendulkar is the captain of Mumbai Indians. Former Team India manager, Lalchand Rajput is the coach of the team.

7) Delhi Daredevils: The Delhi team is owned by GMR Holdings for $84 million for a period of 10 years. ‘Icon player’ Virender Sehwag is the captain of Delhi Daredevils. Australia’s Greg Shipperd is the coach of the team.

8) Rajasthan Royals: The Jaipur team was bought by UK-based company Emerging Media for $67 million to own the team for a period of 10 years. Former Australian spin bowler Shane Warne is both the captain and coach of Rajasthan Royals.

The inaugural tournament started on 18 April 2008 and lasted for 46 days with 59 matches scheduled, out of which 58 took place and 1 was washed out due to rain. The final was played in DY Patil Stadium, Navi Mumbai.Rajasthan Royals emerged as the inaugural IPL champions beating Deccan Chargers Hyderabad. The 2009 season coincided with the general elections in India. Due to concerns regarding players' security, the venue was shifted to South Africa. The format of the tournament remained the same as the inaugural one. Deccan Chargers Hyderabad came out as eventual winners of the tournament. The third season opened in January 2010 with the auction for players. 66 players were on offer but only 11 players were sold. No player from Pakistan was selected. Mumbai Indians led by Sachin Tendulkar emerged as strongest contestant for Finals. On 21 March, 2010, Pune and Kochi were unveiled as the two new franchises for the fourth edition of the Indian Premier League. The base price was $225 million. While Pune was bought by Sahara Adventure Sports Group for $370 million, the Kochi franchise was bought by Rendezvous Sports World Limited for $333.3 million. This will increase the number of franchises from 8 to 10 and the number of matches from 60 to 94 if the same format is used.

Yours
Sandeep Raghvendra Singh
Jodhpur

Friday, April 16, 2010

Life in a Metro - review

Hi Film Lovers,


Shilpa Shetty, Kangna Ranaut & Sharman Joshi starring movie 'Life in a Metro' is an interesting movie - serious problems of a life in metro blended in a comic form. Highlighting personal life of three female characters. One may take a permanent use of a used thing (kanagna's character) if your heart allows, one may break formal commitments (irfan's character) if your heart allows and another one may break ethical code of conduct (shilpa' character) if situation allows. 'hai tujhe bhi ijaazat, kar le tu bhi mohabbat..........' are few of the messages of the film. Somehow expressing uncovered sentiments of a human. Nice movie and worth watch at least once.

Thanks for reading.
Sandeep Raghvendra Singh
Jodhpur

Tuesday, April 6, 2010

Ethic in One's Life

Hello Readers,
                Ethics is a stream of philosophy and philosophy is abstract in nature. One can only feel its existence & follow it. Philosophy is based on few facts from the the stream of Indian Mythology and experiences of saints born in this world.

The beliefs on which 'Ethics in One's Life' is based are:

1) One (human beings) need to realize that he is not only the body & mind (mann) but there is also an existence of 'soul' in it. Just as we don't know about fire in wood, similarly soul is in our body.

2) One need to realize about the 'almighty God'.

3) One also need to realise that 'soul' is the part of that 'Almighty God', just as the drop of the ocean. A drop becomes ocean when it mingles with the ocean, then no difference is left between the drop & ocean.

4) Every action (karma) is being accounted. Whatever the body does with the help of mind, the results good or bad is imprinted on the soul or in the account of the soul.

5) In order to settle down these accounts of 'karmas', there is a concept of rebirth or reincarnation.
In other words, one need to realise that we are not human beings but 'spiritual beings'.

Ethics is related to honesty in our words as well as commitment & deeds or actions. And honesty, in order to reach success, requires hard work. And it is the general tendency of our mind or mann that it is very lazy and wants to develop shortcuts to success. And thats why we indulge ourselves in dishonesty.

There are no shortcuts to success. We need to remember this at every action we does.

Thanks for pondering over it.
Raghvendra / Sandeep
Jodhpur

Saturday, March 6, 2010

Identifying provisions of entrepreneurship in the policy framework of Govt. of Rajasthan for SMEs

Dear Readers or future entrepreneurs in agri-business,
The following article is being referred & reframed for ease of crucial information in reference of Policy pacakage & Agri-Business Policies of Rajasthan 2009. It is useful for those entrepreneurs who is interested to take initiation in the field of agro-business.
The article highlights the key provisions available in the entrepreneurship promotion policy framework of Government of Rajasthan. The motivation & encouragement of entrepreneurs available with government is focused through general approach, policy package of the state for MSME, and in draft of Agro Industries Policies 2009. The state would strive to encourage handloom units function as cooperative bodies, to utilize services of agencies of national repute and experience in cluster development to develop micro, small enterprises clusters; to provide appropriate support to geographically dispersed unique and individual enterprises; to facilitate micro, small enterprises, handicrafts and handloom units achieve optimum level of operation /productivity through design and technological intervention, financial assistance, marketing support and procedural simplification so as to provide global market competence and competitiveness. Agriculture in the basic sense of produce of the field is hardly remunerative to the farmer. With over 60% population of the State depending upon it for livelihood, it is imperative that it should be made sustainable and remunerative. In other words agricultural operations must strive for value addition created through diversification of use of produce and emphasis on quality production. Bold measures now need to be taken to encourage agri business and industries based on agricultural produce so that producer gains significantly in returns. The major area of the state is characterized by arid and semi-arid climatic conditions with low, erratic and uneven distribution of rainfall. Out of a total of 21.6 mn have cropped area that with assured irrigation is just 6.4 mn hectares, implying a high dependence on the monsoon. Despite this drawback, the State is the leading producer of coarse cereals, pulses, gram, oilseeds and seed spices and also ranks first in the livestock population in the country. A huge untapped opportunity thus lies waiting for prospective investors and collaborators, in conventional and new agricultural initiatives in a host of high-value segments. There is a high degree of correlation between SGDP growth rate and developments in the agriculture sector. But for any significant increase in agricultural incomes new investment from the private / corporate sector is essential along with public investment.

Thanks & all the best.
Raghvendra & Sandeep

Thursday, March 4, 2010

Global Warming – A Global Concern still an individual

Dear Readers,

Global issues are actually individual ones such as 'Global Warming'. There is a bit difference in the concept of global warming and climate change in the media. Global Warming is an overall warming of the planet, based on average temperature over the entire surface. Whereas Climate Changes are the changes in regional climate characteristics, including temperature, humidity, rainfall, wind, and severe weather events. Global warming is caused by green house gases, which trap in the sun’s infrared rays in the earth’s atmosphere, which in turn heat up the earth’s atmosphere. These green house effect warming is called as global warming. The effects of green house effect are visible more prominently in the recent years, with number of natural calamities on the rise in the whole world. Threats of global warming along with suggested individual efforts such as buying a fuel efficient car, reducing garbage, switching to a tankless water heater, carpooling, planting a tree, buying organic food, insulating water heater, change the AC filter, taking shorter showers and many more, could shape our attitude of daily living style. Global warming is predicted to lead a variety of negative effects, to reduce this we need to develop steps for the prevention such as organizing self awareness programs, planning exhibitions in different parts of the countries to create awareness on global warming. The paper also concerns India’s strategy against Global Warming. The United States wants developing countries like India and China to agree to control the emissions being produced by their rapidly galloping economies by setting specific targets. India argues that this would hurt its economic growth and wants the industrialized world to curb its pollution as well as fund new technologies in the developing world by underlining that it has one of lowest emissions per capita in the world. Even as both agree on the need for an agreement at Copenhagen, India has made it clear that it cannot accept legally binding limits on carbon emissions. Apart from the plans to slow down the global warming, adaptation schemes must move forward fast. Constructing flood defenses, banning buildings close to sea areas are some of the measures we can adapt. Global warming is a concern of each individual for which we need to become citizens of the planet rather than citizens of each nation.

Thanks for a nice reading.
Raghvendra & Sandeep
(do visit http://www.thirdeye-raghvendra.blogspot.com/)

Friday, February 26, 2010

Quality in Management Education

Dear Readers,
          Service Operations and Service Delivery are two major components of a management education system. Appropriate & Timely Services, of all approval, monitoring and regulatory bodies like AICTE (Board of Studies & Inspection Team), Universities (RU, RTU, JNVU, MDSU & its execution policies) and affiliated Private Institutions (entrepreneurial value system and control & autonomy), constitute an operational environment in which inputs are processed and the elements of service product, i.e, management education, is created. Credible Services of the academicians & administrative staff constitute the most crucial element of service delivery (i.e, how the service product is delivered), in building quality perception & responsiveness of the customers / management students.
In the context of Management Studies Service System, MBA program or diploma or degree is the key Product, Semester or Annual Fee Structure is the Price charged by the customers i.e, Students, Use of Approvals, Grade, Rankings, and Accreditation of the institutions in printing material, publicity & advertisement are the Promotional aspects of any institution providing management education, Directors, HOD, Academicians, Administrative Staff, IT officials, Security are the People who provide services to the students, Infrastructural facilities or aesthetics, Branding of the Institute, Mark sheet & Degree documents for Physical Evidence, and ultimately the whole schedule of lecture deliveries, course coverage and all activities for cognitive development of the students/customers involves the whole Process of service delivery. Delivery of Management Education is categorized as highly intangible and mental stimulus service process directed at consumer’s mind i.e, students mind. Management Education is more concerned about Value-based quality imparted to future managers, so as to ensure minimum level of competency. Management Education is about shaping up the student to develop competency and capability either as an Intrapreneur or Entrepreneur or General Managers or Global Managers for the corporate world. The program is just a gateway pass to the corporate world where managers are evaluated on ‘result based performance’.
The paper emphasize the role of elements of service operations as well as service delivery system. The inclination of AICTE is always on the fulfilling the needs of students and maintaining formal relationship with the service providers but not on the academicians to secure their dignity, career & security, especially in private owned institutions. Institutions should take admission only after evaluating the determination power & career aspirations of the candidate, his social standing and well guided career counseling. Each Youngman is a diamond of the nation and to polish accurately is the job of education sector. Role of knowledge facilitator’s i.e, the noble profession of academicians plays a major and foremost role in delivering actual quality standards of management education. Apparently, satisfied individuals always underperform despite of high caliber and capacity; the same is true about majority of University professors in India. The remuneration received by University academicians is actually public money and now it is high time to justify their portion of intake through improving the quality of education they imbibe in studetns. And the academicians in private institutes could not perform up to the standard, and even if they, the percentage is very low. This interdependency of all components of the system has to be strengthened through unified commitment. There are many more factors highlighted in the paper which states that every drop, if accumulated, could make a big ocean – an ocean of young talents in business world. Being part of the observational research process, the paper presented is through central routing of the brain as per the ELM model, having a major impact on the left part of the brain as well.

Thank you for sparing your precious time in reading. Your comments are valuable for me.

Raghvendra / s/o Sandeep Singh
Jodhpur



3 Idiots - film review

Hi friends,
                 3 Idiots - only film to cross $200 mn in just two weeks from its date of release, directed by one of the intelligent psychologist director of Bollywood - Shri Rajkumar Hirani. With due presence of intelligent actor - Aamir Khan. All the film makers must learn that irrespective of subject, research based films are always successful, as in the case of Aamir Khan films. One of the artistic feature of Rajkumar Hirani directed films, is that he is smart at combination of human appeals - humour & emotion with a sudden twist. The film is youth oriented, imparting them the lesson of 'listening to the heart' and no one else and the success will be following you, instead you follow the success. The film direction, acting, positioning of songs in the film and script is very strong to hold enough the audience in the theatre.
All in all a film which will fetch you 250% satisfaction, irrespective of the money you spent in any class. A film worth watching at least twice.

Thank you
keep in touch
Raghvendra, Jodhpur

Thursday, February 18, 2010

Does Valentines' Day fit in Indian Culture?

Dear Indian Lovers,
It is just for your kind information about Valentine's Day - Saint Valentine's Day or commonly known as Valentine's Day is an annual holiday held on Feb.14 celebrating love and affection between intimate companions. The holiday is named after one or more early Christian Martyrs (a martyr is somebody who suffers persecution - a systematic mistreatment of an individual or group by another group - and death for refusing to renounce belief, usually religious) named Valentine and was established by Pope Gelasius-I in AD 496. It is traditionally a day on which lovers express their love for each other by presenting flowers, offering confectionary, and sending greeting cards. The holiday first became associated with romantic love in the circle of Geoffrey Chaucer in the high middle ages, when the tradition of courtly love flourished. Modern Valentine's Day symbols include the heart-shaped ouline, doves, and the figure of the winged Cupid. Since the 19th century, handwritten valentines have largely given way to mass-produced greeting cards. [Numerous early Christian martyrs were named Valentine. The Valentines honored on Feb.14 are Valentine of Rome and Valentine of Terni. Valentine of Rome was a priest of Rome who was martyred about AD 269 and was buried on the Via Flaminia. his relics are at the Church of Saint Praxed in Rome, and Whitefriar Street Carmelite Church in Dublin, Ireland. Valentine of Terni became bishop of Interamna (modern Terni) about AD 197 and is said to have been martyred during the persecution under Emperor Aurelian. He is also buried on the Via Flaminia, but in a different location than Valentine of Rome. His relics are at the Basilica of Saint Valentine in Terni.] 

If we believe on above information downloaded from wikipedia, Valentine Day is actually a Death anniversary; like 30th January in India - which is celebrated with great happiness, joy and expenditure. Accepting other country's culture has become the culture of India.
Apparently, India is a nation of many castes, social classes, and subclasses. Each social class has it own character, nature, history, intensity and culture. One thing is common in all social classes, i.e, to protect the virginity of female and 'purushatva' of male. Since, globalization has brought a cultural war alongwith acting as a tool of economic strength. A war to disturb Indian Culture through Youth. There is no concept of 'boy friend or a girl friend' in India, historically. Valentines Day promotes this relationship because on this day a boy or a girl proposes the opposite sex to become 'Love Partner but not Life Partner'. It is being observed that every year the Valentine of the boy or girl is different. It is not only unfortunate but dangerous for longer existence of cultural values. A boy or a girl gets addicted with physical or emotional relationship before an appropriate time and is entrapped with 'sensational adaptation'. This devalues the importance of personal intimacy and loyalty with the actual life partner. When a boy proposes a girl, or vice versa both of them attempts to impress each other with all of their positive capabilities and gestures, but as soon as anyone of them happens to encounter negative traits, whole patience get shattered. It is continously observed that majority of love marriages ends in divorces.
An individual has to assume responsibility towards the society to payback, by remaining in the social boundaries & norms and protect its own culture.
Month of 'Baisakhi' is not that much marketed as 'Valentines Day' and thats why Indian youth is ignorant of the fact that 'Baisakhi' is one day of proposals among boy and girls that too infront of whole society. It is absolutely on the discretion of the girl or boy to accept or reject the proposal. Do you have those guts to propose a girl or a boy infront of all members of the society and give commitment for whole life? This is something related to giving value to 'internal beauty' - a beauty for commitment and sacrifice for each other.
Ponder, Ponder, and Ponder again & again before using Valentines Day - an excuse for building relationships only out of physical attraction, majority.

Thank you
Raghvendra s/o Sandeep Singh
Jodhpur

Sunday, February 14, 2010

Consumerism and Corporate Marketing Practices

Dear Readers,
This conceptual research paper is an attempt of knowledge sharing.
Consumerism and Corporate Marketing Practices:
Abstract: The paper attempts to give insight about the concept of ‘consumerism’ and its changing dimensions with a blend on ethical values practiced by the corporate sector of Indian economy. Need of social stratification and emulation for the consumption of branded products & services among consumers has become the strength of today’s corporate world. Corporate Marketing practices in the current scenario of consumer market is targeting the ‘ego satisfaction need’ of an individual by positioning its product or service as the near most and loveable object in the life of the consumer. The paper highlights the impact & benefits of liberalization on both the consumer culture and the corporate affairs. Consumer is the biggest beneficiary of liberalization — he gets the best deal in terms of choice, quality, price and value for money. Rising disposable incomes, greater product awareness, affordable pricing, and easy financing schemes made purchasing possible. An explosion in product range, a multitude of brands, Indian and foreign, several finance options, large one-stop shops, colorful stores and shopping a picnic, not to mention a rise in status — the consumer is having a blast. Consumer's lifestyle has taken a turn. There have been many international trade agreements of India with the rest of the world since adoption of the liberalization policy, resulting in high inflow of finance from the multinational companies through collaborations & joint ventures, giving high rally to the stock exchanges. Recent development in bilateral relations with South Korea is exemplified. The gigantic growth rate figure in the sector of Retail, FMCG, Automotive, Consumer Electronics, and Telecom is evident for increasing consumerism and claim the success of liberalization policy adapted in Indian economy, to cadre the increasing needs of the increasing population at a very right time. Corporate Social Responsibility is an increasingly important criterion in judging the corporate affairs and choice of products or services by the consumer. One of the ways to attract companies towards CSR work is to develop a system of CSR credits, similar to the system of carbon credits which are given to companies for green initiatives. CSR should involve the right combination of enhancing long-term shareholder value and protecting the interests of various other stakeholders (including the society in general). Notable efforts have come from the Tata Group, SAIL, IOC, BPCL, BHEL, Orchid Chemicals & Pharma, Infosys, IBM, Bharti Enterprises, Glaxo Smith Kline Pharma, Larsen & Toubro, Maruti Suzuki, HUL, Coca Cola India, and Pepsi Co., among others. Ironical as it may sound, the most profitable companies are the ones that are the least profit-minded. The consumer movement is a unique form of social action. It requires people who are genuinely concerned with issues such as exploitation of shortages by business groups, faulty public distribution system, adulteration of food, manufacture of spurious drugs, misleading advertisements, health services, growing environmental pollution and the more. To tackle these issues, consumers require information and consumer organizations require leaders with a deep knowledge of consumer market.

Thanking you for an opportunity to express.
Yours Raghvendra & Sandeep

Tuesday, January 26, 2010

CORPORATE ETHICS & GOVERNANCE

Dear Readers,
Its about Management Perspective,

Ethics, also known as moral philosophy, is a branch of philosophy which seeks to address questions about morality; that is, about concepts such as good and bad, right and wrong, justice, and virtue.


Business ethics, also known as corporate ethics, is a form of applied ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and business organizations as a whole.

Corporate Governance is about governing, directing, administering, and controlling the activities of company management board in business affairs, for the explicit purpose of safeguarding the confidence & interest of its stakeholders (i.e, shareholders, investors, creditors, government, employees, suppliers, customers and the society as whole) through commitment of values in making distinction between personal and corporate funds. It ensures sufficient accountability and transparency of company management strategic decisions, honestly verified and legally monitored. Company’s CG can influence its share price as well as the cost of raising capital. It actually strengthens the confidence of its investors about exercising their rights of corporate ownership and increasing value of their shares and therefore, wealth.

Relating Ethics and Governance: Key elements of good CG principles include honesty, trust and integrity, openness, performance orientation, responsibility and accountability, mutual respect, and commitment to the organization. A corporation should be fair and transparent to its stakeholders in all its transactions. This has become imperative in today’s globalize business world where corporations need to access global pools of capital, need to attract and retain the best human capital from various parts of the world, need to partner with vendors on mega collaborations and need to live in harmony with the community. Unless a corporation embraces and demonstrates ethical conduct, it will not be able to succeed. Corporate Governance is the system by which companies are directed and managed. It influences how the objectives of the company are set and achieved, how risk is monitored and assessed and how performance is optimized. Sound Corporate Governance is therefore critical to enhance and retain investors’ trust. Corporate governance is about ethical conduct in business. Ethics is concerned with the code of values and principles that enables a person to choose between right and wrong, and therefore, select from alternative courses of action.

Why Corporate Governance?
a) The liberalization and de-regulation world over gave greater freedom in management. This would imply greater responsibilities.
b) The players in the field are many. Competition brings in its wake weakness in standards of reporting and
accountability.
c) Market conditions are increasingly becoming complex in the light of global developments like WTO, removal of barriers/reduction in duties.
d) The failure of corporate due to lack of transparency and disclosures and instances of falsification of accounts / embezzlement and the effect of such undesirable practices in other companies.

               It is the increasing role of foreign institutional investors in emerging economies that has made the concept of corporate governance a relevant issue today. In fact, the expression was hardly in the public domain. In the increasingly close interaction of the economies of different countries lies the process of globalization. This involves the rapid migration of four elements across national borders. These are (i) Physical capital in terms of plant and machinery; (ii) Financial capital; (iii) Technology; and (iv) Labor.
             The increasing concern of the foreign investors is that the enterprise in which they invest should not only be effectively managed but should also observe the principles of corporate governance. In other words, the enterprises will not do anything illegal or unethical. This need for re-assurance is felt by the FIIs due to the fact that there have been cases of dramatic collapse of enterprises which were apparently doing well but which were not observing the principles of corporate governance.

              The Kumar Mangalam Committee made mandatory and non-mandatory recommendations. Based on the recommendations of this Committee, a new clause 49 was incorporated in the Stock Exchange Listing Agreements (“Listing Agreements”). The important aspects, in brief, are:
(i) Board of Directors are accountable to shareholders.
(ii) Board controls are laid down code of conduct and accountable to shareholders for creating, protecting and enhancing wealth and resources of the Company reporting promptly in transparent manner while not involving in day to day management.
(iii) Classification of non-executive directors into those who are independent and those who are not.
(iv) Independent directors not to have material or pecuniary relations with the Company/subsidiaries and if had, to disclose in Annual Report.
(v) Laying emphasis on calibre of non-executive directors especially independent directors.
(vi) Sufficient compensation package to attract talented non-executive directors.
(vii) Optimum combination of not less than 50% of non-executive directors and of which companies with non-executive Chairman to have at least one third of independent directors and under executive Chairman at least one half of independent directors.
(viii) Nominee directors to be treated on par with any other director,
(ix) Qualified independent Audit committee to be setup with minimum of three all being non-executive directors with one having financial and accounting knowledge.
(x) Corporate governance report to be part of Annual Report and disclosure on directors’ remuneration etc., to be included.

Naresh Chandra Committee recommendations relate to the Auditor-Company relationship and the role of Auditors. Report of the SEBI Committee on Corporate Governance recommended that the mandatory recommendations on matters of disclosure of contingent liabilities, CEO/CFO Certification, definition of Independent Director, independence of Audit Committee and independent director exemptions in the report of the Naresh Chandra Committee, relating to corporate governance, be implemented by SEBI.

Narayana Murthy Committee recommendations include role of Audit Committee, Related party transactions, Risk management, compensation to Non- Executive Directors, Whistle Blower Policy, Affairs of Subsidiary Companies, Analyst Reports and other non-mandatory recommendations.

10 Essential Governance Principles:
o Lay solid foundations for management and oversight - Recognize and publish the respective roles and
responsibilities of board and management.
o Structure the board to add value - Have a board of an effective composition, size and commitment to adequately discharge its responsibilities and duties.
o Promote ethical and responsible decision-making - Actively promote ethical and responsible decision-making.
o Safeguard integrity in financial reporting - Have a structure to independently verify and safeguard the integrity of the company’s financial reporting.
o Make timely and balanced disclosure - Promote timely and balanced disclosure of all material matters concerning the company.
o Respect the rights of shareholders - Respect the rights of shareholders and facilitate the effective exercise of those rights.
o Recognize and manage risk - Establish a sound system of risk oversight and management and internal control.
o Encourage enhanced performance - Fairly review and actively encourage enhanced board and management effectiveness.
o Remunerate fairly and responsibly - Ensure that the level and composition of remuneration is sufficient and reasonable and that its relationship to corporate and individual performance is defined.
o Recognize the legitimate interests of stakeholders - Recognize legal and other obligations to all legitimate stakeholders.
o Corporate Governance Rating be made mandatory for listed companies.

Ethics in managing an organization are vital for long term survival. It is defined as disciplined dealing with what is good and what is bad and what are moral duties and obligations. As far as business ethics are concerned, a minimum code of ethics has to be practiced in competition, public relations and social responsibilities. Corporate Governance encourages ethical standards and sound business practices.

Thanx for knowledge enhancement.
Raghvendra s/o Sandeep Singh
Jodhpur, Rajasthan

Sunday, January 17, 2010

FRANCHISE - BE YOUR OWN BOSS

“Franchise Opportunities – Be your own Boss”



                      FRANCHISE: A form of business organization in which a firm which already has a successful product or service (the franchisor) enters into a continuing contractual relationship with other businesses (franchisees) operating under the franchisor's trade name and usually with the franchisor's guidance, in exchange for a fee. A franchise is a right granted to an individual or group to market a company's goods or services within a certain territory or location. Some examples of today's popular franchises are McDonald's, Nakshatra, Subway, Domino's Pizza, and the UPS Store. An individual who purchases and runs a franchise is called a "franchisee." The franchisee purchases a franchise from the "franchisor." The franchisee must follow certain rules and guidelines already established by the franchisor, and the franchisee has to pay an ongoing franchise royalty fee, as well as an up-front, one-time security fee to the franchisor. Franchising has become one of the most popular ways of doing business in today's marketplace.
History: Franchising began back in the 1850's when Isaac Singer invented the sewing machine. In order to distribute his machines outside of his geographical area, and also provide training to customers, Singer began selling licenses to entrepreneurs in different parts of the country. In 1955 Ray Kroc took over a small chain of food franchises and built it into today's most successful fast food franchise in the world, now known as McDonald's. McDonald's currently has the most franchise units worldwide of any franchise system. Today, franchising is helping thousands of individuals be their own boss and own and operate their own business. Franchising allows entrepreneurs to be in business for themselves, but not by themselves. There is usually a much higher likelihood of success when an individual opens a franchise as opposed to a mom and pop business, since a proven business formula is in place. The products, services, and business operations have already been established.
Advantages: Corporate image, brand name recognition, established market, set standards of operations & training, set instructed infrastructure, off course a better chance of success and immensely profitable venture.
Disadvantages: limited ownership, ongoing cost franchise fees & percentage of your franchise’s business revenue, additional charge such as cost of advertising, besides most well known franchises are too expensive.
Different types of Franchising: There are many different types of franchise ownership opportunities. You may choose to become a multi-unit franchise owner, an area developer or you may decide to buy an existing franchise. Each ownership opportunity has its own unique responsibilities. The following is a list of the many different ownership opportunities franchising offers. 1) Single Unit Franchise: It is the most likely place a brand new entrepreneur would begin, as the franchisee would be responsible only for running one unit, although he or she would extremely involved with all the daily operations of the business. 2) Multi-Unit Franchise: multiple units are sold at a reduced rate per unit by the franchisor. 3) Area Developer: area development is similar to multi-unit franchising; the only difference is that it typically involves greater number of outlets encompassing a larger geographic territory. 4) Master Franchise: allows people or corporations to purchase the rights to sub-franchise within a certain territory. A master franchisee helps the overall franchise company by recruiting franchisees to open units within a specific territory. One master franchise is for one state only. 5) Buying an Existing Franchise: many franchise owners decide to sell their franchises after they have opened.
Approach: One need not to surprise if the franchisor questions include detail information about the proposer and his spouse financial position, experience, background, and even aspirations, questions designed to help the franchisor determine whether or not the kind of person he or she feels will be able to run the business successfully and fit into the franchise model. The franchisor will continue to explore interest, commitment and suitability of the proposer. If the franchisor decides a suitable franchisee, he will be offered a franchise contract that lays out the obligations of both parties. Like any other contract, some aspects of it may be open to negotiation. And like any other contract, if there are any promises made about the franchisor/franchisee relationship that are not in the franchise contract, get them written in. One must consult an advocate before signing the contract. Buying a franchise is like buying any other kind of business. An entrepreneur has an opportunity to startup from Rs.10, 000/- in education to Rs 01 crore in jewellery as an initial investment in India. Naming few companies extending franchise opportunities; Levi's, Cooper England, Belmonte, D'damas, Nakshatra, Kidzee, Eurokids, The Pizza, Amson, BodySpa, MovieMart, Silversand etc

Thanks for reading
Yours Raghvendra, Jodhpur, Rajasthan

RETAIL SCENARIO OF JODHPUR CITY

Dear Readers,
                          Jodhpur is known as Cultural Capital city of the Rajasthan. The paper attempts to focus general scenario of unorganized as well as organized retailing in Jodhpur city. Terms & conditions to maintain the franchisee or dealership for an entrepreneur includes: meeting company sales target, prime location, populated area, bank guarantee adhering Company rules & regulations and minimum space area. Minimum space area covered by any retailer in Jodhpur city is 25*40=1000 sq.ft. Initial investments to start a business type are affected by many factors likewise, time of investments, entrepreneur’s financial capability, location of the shop, branded or unbranded products sold, and expected profit margins earned in each business. Provision Stores and departmental stores do not remember their initial investment amount, may be because of age-old shop or are unwilling to disclose. Many retailers did not reply or responded properly, may be to conceal their trading amount or do not want to discuss in details with the surveyor. F/D in electronics possess more sales figure comparatively to the LRS. But Sales figure for apparels in LRS exceeds the apparels in F/D, due to diverse/ variety of stock with LRS. Handling Female customers seems to be major challenge for salesman as they are the key partners in bargaining. LRS are more interested in fixed salary basis because the hiring turnover is very high for salesmanship, only those employees are given incentives or bonus who has worked with them for more than a year. Warranties are entertained, goods are repaired at service centers, change of item is also accepted. Defective pieces are returned back to the company. Generally 4% is VAT and 12.5% is Service Tax applies as per Government rules. Cross-checking with receipts is a major practice almost at majority of retailers; it is a precautionary measure against accounting, shop goodwill, customer satisfaction as well as shop-lifting. Major promotions tools used by retailers are advertising in local newspapers, local television channels, painting shutters of the shops, occasional discounts (like 50% + 49%, flat 31% et), hoardings, off season sale, fairs & exhibitions etc. Franchisees have a very small budget for promotions and major expenditure is born by the concerned Companies. It is unfortunate to say that majority of the retailers spends negligible amount on social responsibility affairs like providing drinking water or donations etc. It is found that even if such expenditure is incurred, that is connected to the owner’s class of society.

Jodhpur has its significance worldwide as one of the most attractive tourism spot due to its magnificent architecture reflected in Umaid Bhawan Palace and Mehrangarh Fort.
Thanks for reading,
Yours Raghvendra
Jodhpur, Rajasthan

POWER OF BRANDING

'Power of Branding'

A brand is a seal of credibility, quality, endurance and reliability only after implementation of a rigorous positioning strategy. Positioning a product requires transformation of a generic product into a brand and then placing the same in the consumers’ perceptual frame. The concept of perceptual frame is often utilized when seeking to differentiate brands. Positioning is developing a sustainable image in a me-too market environment. In a cut-throat competition with increasing availability of a variety of branded products in its class, it becomes difficult to divert the revenue from the competitors’ pocket. Positioning is a mind game. It helps in understanding not only the existing needs of a consumer but also creates a tension in the consumers’ mind by attracting him towards the products again and again. Here tension means rendering logical as well as psychological drives to buy the product. It should correlate the brand attributes & benefits with the lifestyle, values, motives, and habits of a consumer in a very distinct manner than its competitors. Positioning exercises of the brand portray an unmemorable image about itself, in such a way that the brand is recognized as part of consumers’ daily life. The brand is no more unfamiliar for prospects and the degree of acceptability, with instant consciousness, is enhanced. A branded product expresses itself through various means & modes of communication in order to position itself in the consumers’ complex mind box. Positioning exercises also exhibits degree of confidence a corporate has in its own brand and such confidence is translated into consumers’ confidence through transparent communication. Reading daily newspaper, watching favourite TV serials, a reality show, a fashion event or a cricket match, travelling in a public transport, waiting at a hotel reception, visiting a cineplex, shopping at retail outlet etc. are all such points where a consumer is exposed to many portals of a branded soft drink, insurance, banking, telecommunications etc; in fact, all corporate are attempting to conquer long term perceptual memory of a consumer, actually assuming it to be short. It is reinforcing the memory of the prospects or the consumer again & again. The paper emphasizes mainly on benefit and differentiation strategies. Strongly linked to product feature positioning is benefit positioning, which is generally more effective than positioning which describes product features without their benefit to the consumer. Another parameter is differentiating or die. Differentiation is one of the key routes to competitive strategy that a marketing man plays. Differentiation helps the firm fight a non-price plank. Positioning of brands is possible by using consumers’ judgements of similarity or dissimilarity to calculate how close or different each brand is to every other brand.
Yours Raghvendra
Jodhpur, Rajasthan

GLOBAL MARKETING INNOVATIONS - AN INSIGHT

GLOBAL MARKETING INNOVATIONS - AN INSIGHT


                Every company acts as a child to gain attention and visibility among mass public by its unique tactic of crying (i.e, marketing), crying about its products or services distinctiveness and superiority. Crying by a specific company could be modified in several ways i.e, through application of its universal tools of 4Ps in case of Products and 7Ps in case of Services. Broadly, two opposite viewpoints for developing international marketing strategy are commonly expounded. One is localized strategy based on four differences across borders – 1) buyer behaviour characteristics, 2) socio-economic conditions, 3) marketing infrastructure, and 4) competitive environment. In contrast to the view, many practitioners recommend offering identical products at identical prices through identical distribution channels and supporting these identical products by identical sales and promotional programs throughout the world. Global marketers have developed a holistic approach to marketing communications in recent times known as Integrated Marketing Communications. The approach designs all aspects of marketing communications such as Advertising, Sales promos, PR and Direct marketing to work together as a unified force, rather than permitting each to function in isolation. Technically oriented innovations include online marketing such as e-commerce, web development, online advertising etc, but to quote a specific innovation recently used by Microsoft is mobile marketing with Microsoft Tag solutions. CG companies can use these tags to turn cell phones into “sell phones”. To unleash more marketing innovations in entertainment industry SET has pioneered innovations through associations that deliver widespread reach and consumer-connect while ensuring a brand fit with its programmes and characters. An innovative price mechanism of ‘pay-by-the-hour’ at Tenji restaurant in Mont Kiara has hit the hospitality industry in Japan and aims to serve customers well. Additionally, to stress on ethics and CSR in the world of marketing, an emerging doctrine states that the products we sell must be made under appropriate and acceptable working conditions whether they are made in our own factories or those of our suppliers and customers. Due to the impact of increase globalization and decreased trade barriers among countries this new dimension of ethical concern will grow and cannot be ignored by the global companies. The paper attempts to gain deep insights on key dimensions of innovative marketing adopted by the global companies.
Globalization is forcing companies to do things in new ways – BILL GATES
Yours Raghvendra
Jodhpur, Rajasthan