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Saturday, April 17, 2010

Fetching platinum eggs for BCCI

Is it Indian Paise / Profit League (IPL T20)?........

When it comes to the Indian Premier League (IPL), the field stands divided. On one side are bar owners who really love it and on the other side are people who say there are too many things wrong with the IPL. The rest just watch. The biggest thing wrong, they say, is that it promotes greed; it’s cricket selling out. It’s made the gentleman’s game a pimp’s paradise. With the IPL, Lalit Modi has perfected the system of everyone getting a piece of the cake. Everyone’s happy. The people, because there is always something to watch. The government, because it is bringing in the money and keeping the population distracted. Brands, because there’s a chance to blow their trumpet every few seconds. Not an in..ch has been spared to generate revenue. The jerseys look like graffitis of greed; the trousers with a logo on each leg are no different. Helmets, caps, grounds, sightscreens, stumps, umpires, boundary ropes, dugouts, and the giant screen, there are logos everywhere. The ads are played not just between overs, but between deliveries. Every segment is sold. There is DLF Maximum. Karbon Kamal Catches. Citi Moment of Success. Whoever is jobless is welcome. Including businessmen’s wives who were so far content with being interior designers. Little wonder Saif and Kareena are trying for a team. IPL has given everyone an occupation, some through its indirect employment scheme, where Mandira Bedi has cashed in with her regular column in a newspaper. The list of beneficiaries extends all the way to the studios. Say hello to the experts —- Sidhu, Saba Karim, Ramiz Raja, Ranjit Fernando, to name a few. People like Saba Karim have hardly played for the Indian team and are experts passing profound remarks about strategy. If Saba Karim can be an expert, Rakhi Sawant can be a nun. The anchors are no different either. Nobody really remembered Gaurav Kapoor, ex-Channel [V] till he came back in a suit, but yet unshaven. Not to mention Angad Bedi who after failing to spin like his dad, failing to do a cookery show, continues the emotional atyachar, this time not at Hungama but Set Max. IPL is for failures and socialites, what Bollywood songs are for extras. It’s a gathering of the ‘have-beens’ and ‘never-could’ve-beens.’ Lalit Modi is not a merchant of greed but of gracious opportunity. He believes in giving. He has given a lease of life and lust for so many across the nation.
Long live the IPL!
References:



1. wikipedia


2. www.indianpremierleague.com


3. www.thehindubusinessline.com


4. www.dnaindia.com


5. personal insights


Thanks for patient readership.
Raghu / Sandy

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